DMOLOGY World, is a movement dedicated to fostering global leaders through holistic basketball development. This brand and website redesign project was done in partnership with an agency.

Highlights

Loving Blue
The blue color a part of the brand color palette for DMOLOGY was prominent in most images a part of their assets and so vibrant and rich. So it was a no brainer to have it everywhere along with a green complemented it and a shade of turquoise.
Dark and Light
The client's previous website design was done in dark mode only, and they were ready to move away from that since the website didn't work well for the company. But it wasn't dark mode that was the problem. I proposed dark mode internally, but in the end, we stuck to the request of the client and only presented a light mode option.
Never enough
I worked on DMOLOGY's project in partnership with another design agency. I only designed the homepage and overall branding. And I think that many sections of the finished live site could have been improved, including elements to the homepage that were implemented differently.

Loving Blue
The blue color a part of the brand color palette for DMOLOGY was prominent in most images a part of their assets and so vibrant and rich. So it was a no brainer to have it everywhere along with a green complemented it and a shade of turquoise.
Dark and Light
The client's previous website design was done in dark mode only, and they were ready to move away from that since the website didn't work well for the company. But it wasn't dark mode that was the problem. I proposed dark mode internally, but in the end, we stuck to the request of the client and only presented a light mode option.
Never enough
I worked on DMOLOGY's project in partnership with another design agency. I only designed the homepage and overall branding. And I think that many sections of the finished live site could have been improved, including elements to the homepage that were implemented differently.

Loving Blue
The blue color a part of the brand color palette for DMOLOGY was prominent in most images a part of their assets and so vibrant and rich. So it was a no brainer to have it everywhere along with a green complemented it and a shade of turquoise.
Dark and Light
The client's previous website design was done in dark mode only, and they were ready to move away from that since the website didn't work well for the company. But it wasn't dark mode that was the problem. I proposed dark mode internally, but in the end, we stuck to the request of the client and only presented a light mode option.
Never enough
I worked on DMOLOGY's project in partnership with another design agency. I only designed the homepage and overall branding. And I think that many sections of the finished live site could have been improved, including elements to the homepage that were implemented differently.

Process

Step 1

Identify Challenge

DMOLOGY'S website design was terribly DIYed together, making it hard to navigate, read and know what action to take as a user. These are things that were addressed through he redesign.

Identify Challenge

DMOLOGY'S website design was terribly DIYed together, making it hard to navigate, read and know what action to take as a user. These are things that were addressed through he redesign.

Identify Challenge

DMOLOGY'S website design was terribly DIYed together, making it hard to navigate, read and know what action to take as a user. These are things that were addressed through he redesign.

Step 2

Define Goals

The goals were to fix the above and establish branding that was more up to date and clean.

Define Goals

The goals were to fix the above and establish branding that was more up to date and clean.

Define Goals

The goals were to fix the above and establish branding that was more up to date and clean.

Step 3

Define Phases

I only tackled the branding and the homepage for this project, which made it through one round of edits before implementation. Because this project was done in partnership with another design agency, it was their decision when the design was ready to be implemented.

Define Phases